How to create a playground for pioneers?

Located in the heart of Frankfurt, Samsung Showcase is a unified expression of brand identity and technological achievements. From an innovative history to a meaningful glance at future digital life, visitors are invited to experience Samsung pioneer’s playground.

It allows customers to connect, discover, and playfully interact with the brand. Across four floors and three main experience zones – Connect, Unbox, and Play – feature interactive exhibits and programs, creating a customer journey that invites you to see, feel, and explore the world of Samsung.

Scope of work is to create 3D space design, rendering, 2D construction drawing, architectural works, Safety and Health, submission works, all related civil works, and infrastructure setting.