We envisioned the future of retail and turned Samsung’s traditional offering on its head

Opened on the 31st July 2019, Samsung KX is a 20,000-square-foot space that acts as a destination, bringing together local culture and the latest Samsung innovations. Locally rooted, the experience-led brand showcase is built around a large range of weekly activities–from playful masterclass to informative talks.

The main goal is to bring to life a new-wave ‘retailtainment’ concept.

Scope of work is to lead overall agency, consumer engagement, create environment design, rendering, 2D construction drawing, production, online & offline strategy, architectural works, Safety and Health, submission works, all related civil works, and infrastructure setting.