Unique Shopper Experience Journey with shop:tect FFM Application Service
When it comes to retail consumers mostly seek to try out the product. For this reason, we have promoters with excellent product knowledge. Yet even they are limited by the retail environment and may lack the knowledge of various consumer’s type and their preferences. To bridge this gap we develop an in-house software solution for Learning, Presenting, and Data Collecting, the “shop:tect App Service”. shop:tect App Service is a tool within the phone or tablet allowing promoters to understand the target group of each product. Furthermore, it allows instant consumer experience through targeted digital content presenting the product’s features and benefits of his/ her preferences. Moreover, the tool gathers the data and provides further analysis. This way we keep up with our consumer’s needs and as a matter of fact, raise the conversion.